Netflix will pay more than
$90 million for a new Will Smith film that it snagged after a two-week
bidding war. The movie is a cop thriller called "Bright" that
contains "fantastical elements" (including Orcs). Netflix will
spend about $45 million to shoot the film, the same for talent, plus
$3 million for the script by Max Landis.
This is Netflix's biggest push
yet into blockbuster films. This purchase significantly outstrips the $60 million Netflix
paid for Brad Pitt's "War Machine," which has not yet been released.
Netflix's commitment
to “day-and-date releases,” meaning that movies are available to stream
on Netflix the same day they arrive in theaters, will likely limit how
many big screens show "Bright."
Netflix reportedly fought off
multiple other bidders, including Warner Brothers and MGM, both of
whom would have given the movie a wide theatrical release.