Gucci might be the darling of
the fashion world, but that doesn’t make it immune from controversy. Two stills
and a video featuring models in bright dresses from the Cruise 2016 collection
have been taken to task by the United Kingdom’s Advertising Standards Authority
(ASA). The independent watchdog keeps tabs on the appropriateness of campaigns,
with do-gooders filing complaints that are subsequently investigated by the
organization.
The individual
questioned “whether or not models were unhealthily thin” and ASA agreed,
declaring that the “ad must not appear again in its current form.”
In response, Gucci said that the ad targeted a
“sophisticated audience” and noted that the debate at hand “was, to some
extent, a subjective issue as to whether a model looked unhealthily thin.”
Gucci added that the models’s
““bones” weren’t visible, their makeup was natural rather than heavy (which
might have accentuated the impression of thinness), lighting was uniform and
warm to ensure there were no hollows caused by shadows and their clothes were
not revealing. The visual parts of their bodies appeared toned and slim.”
